HA TEN KO
The scent leads
A future that breaks the mold with tradition and innovation
A fragrance brand is born that innovates traditional culture with unconventional methods.
As the word "unconventional" suggests,
Breaking through something that nobody has ever done before.
Hatenkou is a platform for supporting people who take on challenges without being bound by convention.
Through Japanese culture and fragrance, cultural figures and traditional craftsmen from around the world
Together with our craftsmen, we will continue to be a bridge connecting various fields from the past to the future .
Hanabi
The Sumida River Fireworks Festival is a summer tradition that conveys the sophistication of Edo to the present day.
A fragrance that evokes the modern-day Asakusa scenery, inspired by the fantastical landscape depicted in Ando Hiroshige's "One Hundred Famous Views of Edo: Fireworks at Ryogoku."
First scent: torch, lamia, summer grass (bergamot, lime, green notes)
Miyabi: Plum, charcoal, maple fragrance (plum, birch, galbanum)
After-scent: Sophora japonica, Scutellaria baicalensis, Cassia japonica, Musk (Sophora japonica, Patchouli, Vetiver, Musk)
Odoro Odoro
A mysterious worldview that conveys the mysterious tales of Edo to the present day. The subject matter is based on Santo Kyoden's reading book "Zenchian Hochugiden." The scent expresses the coldness and mystery of a dark night from the eerie yet beautiful scenery depicted in Utagawa Kuniyoshi's "The Ancient Principles of Soma."
First scent: lemon, rosemary, peppermint
Miyabi: Jasmine, rose, summer grass (jasmine, damask rose, green notes)
After-scent: Sandalwood, pencil cypress, leather, musk (sandalwood, cedarwood, leather, musk)
Isonami
The fragrance is powerful yet transparent, reminiscent of the roaring waves of the raging ocean depicted in Katsushika Hokusai's "Under the Great Wave off Kanagawa," and the ebb and flow of the wind on the shore.
First scent: Grapefruit, yuzu, seashore (grapefruit, yuzu, marine notes)
Miyabi: Water, lily of the valley, black tea (watery notes, lily of the valley, assam tea)
Aftertaste: Musk, ambergris, fragrant (musk, amber, patchouli)
Sakigake
A world of bewitching beauty that reflects the sophistication and elegance of the Edo period. The fragrance expresses the soft sensuality and elegance depicted in Kitagawa Utamaro's "Woman with a Comb," the beauty seen through the comb, and the lingering scent of powder.
First scent: torch flower, bergamot, mandarin
Miyabi: Tuberose, green tea, fragrant violet (tuberose, green tea, violet leaf)
Aftertaste: Musk, Sandalwood, Huadarila (Musk, Sandalwood, Vanilla)
Sakura Fubuki
In the full bloom of spring, the rows of cherry blossom trees in Nakanomachi, Yoshiwara are in full bloom. This fragrance captures the transience and splendor of the Shin-Yoshiwara cherry blossoms, which are planted for a limited time, inspired by the fantastical scenery depicted in Hiroshige Ando's "Famous Places in the Eastern Capital: Yoshiwara Nakanomachi Cherry Blossom Time."
First scent: Lemon, Iyokan, Cherry
Miyabi: Sakura, Magnolia, Lily of the Valley (Cherry Blossom, Magnolia, Muguet)
Aftertaste: Moss, musk, ambergris (oakmoss, musk, amber)
